Perceptive Insights
  • Facebook
  • Google
  • Linkedin
  • Twitter
  • Rss
  • Home
  • Our Products
    • The Entrepreneur Course
    • 7 Keys to Marketing Excellence
    • Perceptive Process Self Assessment
  • Free Resources
    • Entrepreneurship Defined
    • Entrepreneur Magazine Updates
    • New York Times Small Business
    • Small Business Trends
  • About Us
    • Contact Us
  • Membership Options
  • Sign Up
  • Partners
    • Traditional Marketing
    • Internet Marketing
    • Social Entrepreneurship
    • Finance
    • Online Marketing
      • Expert Industry Association
Home» 2010 » November

Report: Hottest Spots for the Entrepreneurial, Innovation Economy

Posted on November 30, 2010 by Jim Herrera in Entrepreneurship

We all know jobs have been lost in the downturn. The question is how to encourage innovative, entrepreneurial new companies that could arise and create new jobs. Is your state helping you win in today’s idea-driven economy? A new study from the Ewing Marion Kauffman Foundation and the Information Technology and Innovation Foundation reveals where [...]

Read More Entrepreneurship

Matt Mickiewicz: How I Started 99designs

Posted on November 29, 2010 by Jim Herrera in Entrepreneurship, Thought Leadership

Name: Matt Mickiewicz, 27 Founded: 99designs Pty Ltd, 2008 Business: Marketplace for crowdsourced graphic-design services Location: Melbourne, Australia Matt Mickiewicz started his first business at age 14, filling a need he had for a directory of web-development tools and resources to help him learn how to create the websites he built as a hobby. Within [...]

Read More Small_Business, Startup

Three Time-Saving Tools to Simplify Social Media

Posted on November 27, 2010 by Jim Herrera in Entrepreneurship, Social Network Tools, Social Networking

If you had just five minutes to devote to social media, who would you reach out to? How would you share your message? Enter: Flowtown. This power-packed tool digs through the data in your network and hand-delivers a goldmine. Enter your e-mail contact list and Flowtown aggregates social-media profile information from your e-mail subscriber list, [...]

Read More Entrepreneurship, social media, social networking

Facebook Ads: Worth the Money?

Posted on November 26, 2010 by Jim Herrera in Entrepreneurship, facebook

Tomorrow is Small Business Saturday, a day to support local businesses. More than 1 million people “liked” the American Express OPEN Facebook page for the campaign in just two weeks. For signing on, which involves offering discounts to Amex card users, 10,000 small businesses received $100 worth of free Facebook advertising. With the big day [...]

Read More Advertising, Entrepreneurship, facebook, social media

The Campaign: Denver’s Best BBQ Battle Has Begun

Posted on November 25, 2010 by Jim Herrera in Entrepreneurship

In our last post, we gave you a rundown of what we heard when we did our social listening for Big Papa’s BBQ — the live test case we’re using to illustrate the power of social media to drive conversation, influence and sales. Today, we’ll tell you about the campaign we’re developing to capitalize on the [...]

Read More Entrepreneurship

Skip the Soiree: Give Employees a Holiday Gift

Posted on November 24, 2010 by Jim Herrera in Entrepreneurship, organization, Small Business

How to Choose the Right Web Server Your website is only as good as the speed and support behind it. Use these tips to find a host that will best fit your needs.

Read More Benefits, Employees, Entrepreneurship

The No-exit Strategy

Posted on November 24, 2010 by Jim Herrera in Entrepreneurship, Financing

Duke Chung Photo© David Lang Duke Chung was facing a defining decision: Accept a lucrative buyout offer for Parature, the customer-support software company he started as a student at Cornell University, or stay the course and continue to grow Parature with his four co-founders. Plenty of college entrepreneurs would jump at a big payout. But [...]

Read More Entrepreneurship, financing

Selling Equity: A High-Stakes Game

Posted on November 24, 2010 by Jim Herrera in Entrepreneurship

The Facebook post reads: “Startup medical device company looking for investors.” An eBay ad offers “double-digit growth potential for early investors.” And with loans in short supply, you might be tempted to hang an “investors wanted” sign of your own. But be warned: Selling equity is very different from borrowing from Aunt Sally. And it’s [...]

Read More Entrepreneurship, financing

The Disrupters: Forces Driving Change in 2011

Posted on November 24, 2010 by Jim Herrera in Entrepreneurship

Hard to believe, but according to the learned folks at the National Bureau of Economic Research, the economy’s been in recovery since June 2009. Unfortunately, a big reason for the stagnation so far has been, well, you. Tons of people–71 percent, says a recent survey by Discover Small Business Watch–are waiting for economic indicators to [...]

Read More Entrepreneurship, game changers

Book Review: Facebook Advertising For Dummies

Posted on November 24, 2010 by Jim Herrera in Entrepreneurship, facebook, Marketing

There’s a lot of buzz these days about the amount of traction Facebook has gained as an advertising platform. According to Hitwise, nearly one in four page views, excluding mobile-generated traffic, in the U.S. now occurs on Facebook.com, and comScore recently reported that 23.1 percent of all online display ad impressions in the month of [...]

Read More Advertising, facebook, social media
  • 1
  • 2
  • 3
  • ›
  • »

Recent Post

  • Customer Behavior – Effective Marketing Channels – Print Catalogs Trump Social Networks
  • The Importance of Internet Marketing
  • Everybody Loves a Story. What’s Your Story?

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

About Perceptive

What Perceptive Insights does and how.

Membership Info

Perceptive Insights
2885 Aiello Drive, Suite A
San Jose, CA 95111
O: 408-409-6475

(c) 2013 Perceptive Insights