Running a small business can be a lonely life. Working long hours to keep the doors open, it can be easy to feel as though you’re the only struggling entrepreneur. But you’re not — and help is available. The irony is that many small-business owners don’t ask for assistance even when there are valuable and [...]
Read More Entrepreneurship, organization, ResourcesJulie Steelman, author of the new book The Effortless Yes: Get the Sales You Want Make All You Need. Many entrepreneurs, women in particular, she says, are reluctant to sell. They find it distasteful. They’re either afraid to ask for business or just plain hate selling. So how can entrepreneurs overcome their reluctance to sell? [...]
Read More EntrepreneurshipBig businesses spend a lot of time and money trying to find new potential customers with test campaigns and by using demographic research, psychographic analysis and market research. Small businesses don’t need a data crunching geek squad to identify and reach more qualified groups of customers, however. All you need is a marketing strategy [...]
Read More Entrepreneurship, marcom, Marketing, messaging, target messaging