I was conducting a small business marketing presentation today. During the presentation I indicated that the practitioners should be building their businesses using some form of video. I received “heavy sighs” and “rolled eyes”. One of the participants indicated that “everyone is saying we should be using video in our marketing but [...]
Read More Entrepreneurship, Marketing, Small_Business, Startup, TechnologyEarlier this week we talked about the 5 Lies of Social Media. This is a rebuttal to that post by Greg Lieber. My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]
Read More branding, Marketing, small business, Small_Business, social media, social networking, strategySocial media hit the marketing world like hot sauce on an empty stomach. For those of you old enough to remember, this is just like the original feeding frenzy over having web site with … PICTURES and SOUND!!! All of a sudden businesses rushed to set up Facebook Pages, Twitter accounts and blogs to [...]
Read More Marketing, social media, website