Smart business owners find customers by placing their marketing messages where the most eyeballs are focused. And nowhere are there more eyeballs than on the screens of mobile devices such as smartphones and tablets. More than two thirds of the world’s population has a mobile subscription, and mobile users are highly active. Facebook recently reported [...]
Read More Entrepreneurship, Marketing, mobile marketingAsk many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely [...]
Read More Entrepreneurship, prospecting, salesHello world! I’ve been looking at several different entrepreneurial business models. And, I’ve been looking at the business practices of a “compressing” industry (real estate). When you really analyze your business and industry you have to ask yourself one question, “What is the most important factor in your business success?” I have personal experiences in [...]
Read More