About
Name:
Jim Herrera
About Jim:
A graduate of Santa Clara University, he attended Lincoln School of Law while working in the Conflicts Administration Program in Santa Clara County, representing indigent criminal defendants.
He learned programming while in law school and decided to change careers after being empowered by the original Macintosh. He worked at Apple Computer and after several information service startup companies, parlayed that experience into executive positions with Competitive Media Reporting-Arbitron (advertising measurement information systems) and Creative Labs, where he helped design the first online music distribution system.
When he started his own company – EnterMedia Network – it was the best of times and the worst of times; where he, his family and company were casualties of the dot com bust. After returning to California from Miami, Florida where he was the V.P. of Marketing and Business Development for Global Entertainment Holdings, Inc. Jim had a second “tour of duty” with Apple Inc. before his position as Director of Marketing for MLSListings, Inc. He left MLSListings to focus his energy on developing entrepreneurial ventures and coaching entrepreneurs.
Occupation:
Chief Entrepreneur, Perceptive Insights
Jim is able to apply his business experience and passion to assist entrepreneurs and small business. He guides entrepreneurs through the rigors of market planning, market development, business planning, goal setting and accountability required to be successful. His special expertise is his process for creating marketing solutions for small business.
College:
Santa Clara University
B.A. Philosophy
Affiliations:
President, National Hispanic Organization of Real Estate Associates (NHORA), Santa Clara County Chapter
National Real Estate Investor Association
Silicon Valley Real Estate Investment Club
Association of Independent Information Professionals
Outside Activities:
Jim has been a Youth Pastor at Communities of Hope in San Jose, CA. He also sits on the board of directors of YMUW (Young Men’s Ultimate Weekend), a non-profit organization dedicated to providing “rites of passage” to young men ages 14 to 20.
