Category: NAR

Keeping It Up In a Down Market – Sales, that is

Posted on 07/27/09 by Jim Herrera

Salespeople are taking a beating in today’s economic environment. Entire market segments have evaporated. Customers and companies have no money to buy and are holding back orders. Sales lead generation opportunities are fewer and farther between. In 2008, many salespeople earned only half the commission they received in 2007. But not all sales professionals are [...]

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Marketing to Today’s Buyers and Sellers

Posted on 07/13/09 by Jim Herrera

I continuously read about the real estate industry from multiple sources. Click on my blog profile to see some of my resources.) The following is gleaned from NAR information, the Pew Internet Life Study and articles from Bernice Ross, featured columnist at Inman. Here are some tips about the buyers for the current market… 1. [...]

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Mortgage Protection Plan for California Home Buyers

Posted on 06/26/09 by Jim Herrera

If you (or if you’re a California Realtor®, your client) is looking for a new home in California there is a relatively new program to help ease your fears about buying a home. In April, the California Association of Realtors launched the C.A.R. Housing Affordability Fund Mortgage Protection Program (C.A.R.H.A.F. MPP) for first-time home buyers. [...]

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The Old Rules Don’t Apply

Posted on 12/03/08 by Jim Herrera

A look back… September 29, 2007. The following is a segment on the Today Show. Jim Cramer and the President-Elect of NAR Charles McMillan “spar” on whether to buy a house. Mr. McMillan was KO-d. The “new conventional wisdom” was that, as Matt Lauer says at the beginning of this clip: “Whatever happened to that [...]

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