Posted on 05/19/12 by Jim Herrera
As a a baby boomer entrepreneur, time is money. We all know that building a business requires that you need to master 4 things: Package Positioning Promote Partnership One of the best ways to do that is to partner with really smart, successful people. To that end, I’ve partnered with Bill to produce the first Make [...]
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Posted on 05/19/12 by Jim Herrera
It’s no secret that starting a business from scratch is no easy task. Entrepreneurs often experience stress far beyond the pressures of a typical 9-to-5-type job. But by learning to work positively, you can redefine your personal reality, as well as your business. Here are some techniques that entrepreneurs may use to stay positive in [...]
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Posted on 05/09/12 by Jim Herrera
Building a company and brand today is very different from building one 50 years ago. It used to be that a couple of executives got together in a board room, wrote some fanciful, aspirational words on a flip chart and Bobs your uncle, the company’s values and brand positioning was decided. Today this strategy flies [...]
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Posted on 05/08/12 by Jim Herrera
Hello world! As many of you know from reading my past blogs and attending my trainings and workshops, I’ve been an entrepreneur, small business advocate and business executive for over 30 years. In that time, I’ve had the privilege of working with some of the brightest (and not so bright) business executives. I’ve also [...]
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Posted on 04/25/12 by Jim Herrera
Greetings! Part of my educational background is the study of Latin. Yes, Latin! I know, I know it’s a “dead” language and nobody uses it. Why bother? Well, it turns out that the culture that used the language has a significant amount of knowledge and wisdom that can be applied to today. So, from time [...]
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