Category: communication

Using Video on the Internet

Posted on 08/10/11 by Jim Herrera

      I was conducting a small business marketing presentation today. During the presentation I indicated that the practitioners should be building their businesses using some form of video. I received “heavy sighs” and “rolled eyes”. One of the participants indicated that “everyone is saying we should be using video in our marketing but [...]

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Create a Business-aligned Communication Strategy

Posted on 12/29/10 by Jim Herrera

When I worked in the corporate world (think global corporation with 30,000 employees and a Board of Directors complete with an audit committee), this was the time of year when everyone in the enterprise received their final financial targets for the following fiscal quarter, as well as numbers for all of the next fiscal year. Bonus and incentive plans [...]

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How to Stay in Front of Your Referral Network

Posted on 12/03/10 by Jim Herrera

These days, business networking is getting a huge boost from online social-networking sites. Social media can enable small-business owners to reach hundreds, if not thousands of potential customers on the Internet. One of the fastest ways to build referrals and relationships on the Web is by using social networking to reconnect with the top people [...]

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Communication is the Key

Posted on 12/30/09 by Jim Herrera

As I began to think about the new year (and it’s inevitable resolutions), I came across the following quote: Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people. – Jim [...]

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