Category: professionalism

8 Social Media Outsourcing Do’s and Don’ts

Posted on 12/23/10 by Jim Herrera

You can find plenty of arguments for and against outsourcing the management of your company’s social media initiatives. From ghosting your company’s blog entries, Facebook status updates and tweets to monitoring and mining platforms for inappropriate content and customer insight, some companies just find it easier to pass these responsibilities to a third-party provider. Whether you outsource or manage [...]

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How to Test Your Business Idea

Posted on 11/22/10 by Jim Herrera

Given the choice between starting a business built around a new whiz-bang widget and starting a shoe store, I would go with the shoe store every time. I’ve said for many years that the main reason businesses fail is not for lack of capital — it’s for lack of knowledge. Knowledge in your business — [...]

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"Think Different"

Posted on 06/15/09 by Jim Herrera

Do you remember the old Apple advertising campaign “Think Different”? Maybe you’ll remember when you see it… Does this bring back any memories for you? It certainly does for me. I remember a time when I felt that I could really make a difference in the world. And so it was with high hopes, high [...]

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Patience

Posted on 12/30/08 by Jim Herrera

- Do not be desirous of having things done quickly.- Do not look at small advantages.- Desire to have things done quickly prevents their being done thoroughly.- Looking at small advantages prevents great affairs from being accomplished. Confucius(551 B.C. – 479 B.C.) I am re-publishing this quotation because I think it speaks to how we [...]

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