It’s accounting 101, the standard rules of figuring out how your business is doing: You enter your revenue, subtract expenses, and the rest is profit or loss. These are the rules known as GAAP, or generally accepted accounting principles. Now, one entrepreneur says you’re wrong to use GAAP to manage your business. Here’s why: Mike [...]
Read More accounting, Entrepreneurship, financeRob Croak, founder and CEO of BCP Imports. Photo Courtesy of BCP Imports If you haven’t spent time in playgrounds recently, you might not know about Silly Bandz, the colorful silicone rubber bands that come in hundreds of styles. Shaped like animals, numbers, letters and a range of objects, Silly Bandz have become a schoolyard [...]
Read More branding, Marketing, Small_Business, strategyDuring the earliest stages of starting a business, the last thing you should concern yourself with is writing lengthy plans or long-winded executive summaries. It’s time to kill the traditional business plan in favor of a realistic, practical tool: a one-paragraph startup plan. You might think there’s no way to write everything there is to [...]
Read More Small_Business, StartupWow. I’d forgotten how special Apple is until I went through this experience. As many of you know, I have had 2 “tours of duty” with Apple: once in the late 80′s and then again in early 2000′s. And although I’m a devoted Mac fan, I also use a PC because many business applications only [...]
Read More Apple, Mac, TechnologyRecently, I took a listen to a virtual conference on where marketing is headed. The Future of Marketing event featured 60 marketing experts who each were given only one minute to speak about the most important trend they see in marketing. With TV fragmenting, Hulu, social media channels galore, where is it all heading?� Here [...]
Read More Entrepreneurship, futurist, Kawasaki, Marketing, trendsThese days, business networking is getting a huge boost from online social-networking sites. Social media can enable small-business owners to reach hundreds, if not thousands of potential customers on the Internet. One of the fastest ways to build referrals and relationships on the Web is by using social networking to reconnect with the top people [...]
Read More Small_Business ReferralsHow to Choose the Right Web Server Your website is only as good as the speed and support behind it. Use these tips to find a host that will best fit your needs.
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