What is it? Pinterest is a social network that allows “Pinners” (users) to collect and share things they find interesting. Think of Pinterest as a collection of digital photo and video albums. Users “Pin” (collect) things they find interesting into their personal “Pinboards” (albums) and that content is then sharable with other “Pinners” (Pinterest users), [...]

  Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

  Social media hit the marketing world like hot sauce on an empty stomach. For those of you old enough to remember, this is just like the original feeding frenzy over having web site with … PICTURES and SOUND!!! All of a sudden businesses rushed to set up Facebook Pages, Twitter accounts and blogs to [...]

As many of you know, I’ve been in several startup entrepreneurial ventures.  One of the biggest problems I’ve faced (for a variety of reasons) is when customers don’t pay on time. We’ve all had the experience of running our businesses on a frayed shoestring. And that shoestring frays even faster when a customer fails to [...]

If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develp tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead [...]