Category: real estate commission

Keeping It Up In a Down Market – Sales, that is

Posted on 07/27/09 by Jim Herrera

Salespeople are taking a beating in today’s economic environment. Entire market segments have evaporated. Customers and companies have no money to buy and are holding back orders. Sales lead generation opportunities are fewer and farther between. In 2008, many salespeople earned only half the commission they received in 2007. But not all sales professionals are [...]

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How Agents should justify their commissions

Posted on 09/19/08 by Jim Herrera

This is an interesting article by Bernice Ross, CEO of RealEstateCoach.com. It describes the types of services that a listing agent should provide in order to earn/justify their commission. Here are a couple of items in her proposed marketing plan: 800 number IVR system Listing syndication Video syndication Using online tools to redecorate the home [...]

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