It’s been just over 30 days since we began our Social Media Challenge for Big Papa’s BBQ in Denver. Turns out, “challenge” was the perfect word for it. There was no online barbecue conversation to speak of in this city when we started. There were no followers for Big Papa’s. They had no brand, voice [...]

Randall Weidberg knows a bit about e-commerce. He’s the founder and chief nerd at Giantnerd.com, an online store and popular social shopping hub for outdoor gear and apparel. Social shopping is a form of e-commerce where user-generated content drives the shopping experience. Founded in 2009, the Boulder, Colo.-based company tries to empower its users to [...]

Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who [...]

In our last post, we taught you how to listen online to what’s being said about your company, your products, your competitors and your industry. It’s the first step in launching your own social media campaign. The intent of that exercise was to help you identify holes in the landscape that your brand can fill [...]

Hey there! In this post, I’m going to link to several posts that describe how to use some of the major social network sites. The are good overall starter points and you can really benefit from taking a brief look. eHow – How to use facebook bNet – How to get started using LinkedIn The [...]