Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

Xylem Digital conducted a 30-day social media experiment. They took on the task of building a social media marketing plan for Big Papa’s BBQ. Xylem had a well-established rhythm for communications each day that Big Papa could follow. For two weeks, they watched to see what the Big Papa’s BBQ management team had learned. Here’s what [...]

Words are powerful things and Facebook status updates can prove to be equally powerful tools for those of us who use social media to promote our businesses. Because a major focus of social media-related marketing is on creating content that attracts attention and encourages readers to share with their own networks, our choice of words [...]

It’s been just over 30 days since we began our Social Media Challenge for Big Papa’s BBQ in Denver. Turns out, “challenge” was the perfect word for it. There was no online barbecue conversation to speak of in this city when we started. There were no followers for Big Papa’s. They had no brand, voice [...]

Having a wonderful time with my best friend and beloved wife in Groveland CA. God bless you all and Merry Christmas! via hellotxt Posted via email from Perceptive Insights