About
Name:
Jim Herrera
About Jim:
Jim is a social media enthusiast; an internet marketer; a real estate social networker and business catalyst. He is a serial entrepreneur and passionate about enhancing the quality of life and the lives of those around him.
A graduate of Santa Clara University, he attended Lincoln School of Law while working in the Conflicts Administration Program in Santa Clara County, representing indigent criminal defendants.
He learned programming while in law school and decided to change careers after being empowered by the original Macintosh. He worked at Apple Computer and after several information service startup companies, parlayed that experience into executive positions with Competitive Media Reporting-Arbitron (advertising measurement information systems) and Creative Labs, where he helped design the first online music distribution system.
When he started his own company – EnterMedia Network – it was the best of times and the worst of times; where he, his family and company were casualties of the dot com bust. After returning to California from Miami, Florida where he was the V.P. of Marketing and Business Development for Global Entertainment Holdings, Inc. Jim had a second “tour of duty” with Apple Inc. before his current position as Director of Marketing for MLSListings, Inc.
Professional Profile:
Senior manager with 25+ years of comprehensive business experience. Thoroughly knowledgeable about business development, market development and strategic alliance processes.
Visionary Thinker
Developed a new media content supply chain model; designed an online “sticky” content format which fosters repeat visits; Designed “go-to-market” strategy leveraging content and delivery vehicles with traditional revenue models; crafted a new media revenue and business model.
Consummate Business Development Negotiator
Adept at identifying and prioritizing key points to efficiently negotiate win-win agreements. Negotiated US$250MM commercial real estate and business development agreement in Sri Lanka; Negotiated semi-exclusive distribution rights agreements with television producers and internet content providers; Negotiated equity investments and acquisitions; Negotiated intellectual property licensing rights from vendors and partners; Successfully negotiated production company business acquisition; Negotiated broadcast distribution agreement with US satellite service provider.
Accomplished Strategic Alliance Professional
Author of strategic partnership guidelines. Established strategic partnership programs and monitored partnership metrics; Identified technology and content partnerships consistent with strategic planning guidelines; Led business integration process in collaboration with corporate management and client management of consulting partner.
Savvy Communicator
Successful communicator with all levels of organizations: C level, senior managers and individual contributors. Developed communications strategy to consummate business objectives with disparate stakeholders; Led an internal sales group team to evaluate data acquisition and reporting technologies and methodologies; Prepared and conducted presentations to venture firms and business banks – successfully raising US$3.5MM in funding, establishing banking relationships and lines of credit.
Exceptional Product and Business Marketer
Championed and refocused company efforts in corporate and product branding, messages and positioning. Designed product segments to correspond to market segmentation; Conducted user studies to determine appropriate product content; Created new category of entertainment programming based on user studies.
21st Century Technologist
Expert with software that create images, presentations, documents as well as audio and video podcasting tools. Thoroughly familiar with software prototyping, content creation and distribution processes; Designed and developed audio podcasts; Designed high level database architecture for interactive content distribution system; Developed executive dashboards.
Primary Occupation:
Director of Marketing, MLSListings Inc
In this role he is
- Creating an MLS industry market analysis, to include: business models, operational plan analysis, growth plan analysis and PEST analysis.
- Defining MLSListings’ current client market segmentations: value propositions, positioning concepts and service offerings
- Maintaining an awareness of Real Estate industry changes, emerging issues, online & offline communication and marketing trends
- Speaking with subscribers to identify and evaluate new business opportunities and services to promote and sell MLS programs and services
- The small to medium brokerage customer advocate, obtaining market needs that drive corporate support service products;
- Responsible for ensuring company’s service offerings are “in front of” market trends and emerging services
- Identifying and evaluating new business opportunities to promote and sell MLS programs and services
- Designing and developing social real estate network
- Responsible for architecting and implementing Salesforce CRM system
- Blogging about marketing and real estate business.
Additional Occupation:
Principal, Perceptive Insights
In this role, Jim is able to apply his business experience and passion to assist entrepreneurs and small business in the Silicon Valley. He guides entrepreneurs through the rigors of market planning, market development, business planning, goal setting and accountability required to be successful. His special expertise is his process for creating brand identity and marketing solutions for small business.
College:
Santa Clara University
B.A. Philosophy
Affiliations:
President, National Hispanic Organization of Real Estate Associates (NHORA), Santa Clara County Chapter
National Real Estate Investor Association
Silicon Valley Real Estate Investment Club
Association of Independent Information Professionals
Outside Activities:
Jim has been a Youth Pastor at Communities of Hope in San Jose, CA. He also sits on the board of directors of YMUW (Young Men’s Ultimate Weekend), a non-profit organization dedicated to providing “rites of passage” to young men ages 14 to 20.