We just finished Week No. 2 of our Social Media Challenge, the live test case we’re conducting to show how social media can drive conversation, influence and sales. This post will go down into the trenches of our four-part BBQ Battle campaign to promote Denver’s Big Papa’s BBQ, providing a closer look at our day-to-day [...]

Tomorrow is Small Business Saturday, a day to support local businesses. More than 1 million people “liked” the American Express OPEN Facebook page for the campaign in just two weeks. For signing on, which involves offering discounts to Amex card users, 10,000 small businesses received $100 worth of free Facebook advertising. With the big day [...]

There’s a lot of buzz these days about the amount of traction Facebook has gained as an advertising platform. According to Hitwise, nearly one in four page views, excluding mobile-generated traffic, in the U.S. now occurs on Facebook.com, and comScore recently reported that 23.1 percent of all online display ad impressions in the month of [...]