Earlier this week we talked about the 5 Lies of Social Media. This is a rebuttal to that post by Greg Lieber. My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]
Read More branding, Marketing, small business, Small_Business, social media, social networking, strategyDid you know that Marriott started out in 1927 as a root beer stand? Since then, the company has reinvented itself time and again. In 1983, it introduced the Courtyard by Marriott brand, then added Residence Inn and Fairfield Inn in 1987. In 1995, Marriott acquired a 49 percent interest in Ritz-Carlton. Today, Marriott is [...]
Read More brandingRob Croak, founder and CEO of BCP Imports. Photo Courtesy of BCP Imports If you haven’t spent time in playgrounds recently, you might not know about Silly Bandz, the colorful silicone rubber bands that come in hundreds of styles. Shaped like animals, numbers, letters and a range of objects, Silly Bandz have become a schoolyard [...]
Read More branding, Marketing, Small_Business, strategy