ExactTarget, an Indianapolis-based interactive marketing services provider, has released “The Social Break-up,” a report exploring why consumers terminate their relationship with businesses and brands through these three major social media channels: Facebook, Twitter and email marketing. Much like a romantic relationship, social network bonding begins with an initial attraction, whereby the consumer becomes a [...]
Read More customer service, Email, Marketing, social mediaDerek Halpern of the blog DIYThemes recently had an interesting customer-service experience with Brita water. He bought a filter, but when he got it home, it didn’t fit his faucet. When he called Brita, its customer-service rep immediately said it would mail him off some additional parts that would make it fit — for free, no [...]
Read More customer service, Small_Business, social mediaEverybody’s already published their “Top 10″ predictions or trends. So I thought I’d add mine to your list. This is one about customer service. Let me know your thoughts. Customer service is a perennial issue that is critical to all small business owners. Although it is included in every company mission statement, no one wants [...]
Read More customer service, strategy