If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develp tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead [...]
Read More Customers, leads, Marketing, salesWe’ve been conducting surveys – consistently – for a little over a year and a half. We’ve gleaned a lot of information about our users. The practice has reminded me that there are a few fundamental principles you need to follow to build your business. Here are the 6 steps we’ve used [...]
Read More Customers, MarketingLet’s be real about this, to have a successful business, you need to have clients — so why not make it your goal to attract the ideal client? Clients, like everyone else in your life, come in all sorts of shapes and sizes. Some are great to work with, others, well, not so much. Those “less [...]
Read More Customers, Entrepreneurship, Marketing