It’s no secret that starting a business from scratch is no easy task. Entrepreneurs often experience stress far beyond the pressures of a typical 9-to-5-type job. But by learning to work positively, you can redefine your personal reality, as well as your business. Here are some techniques that entrepreneurs may use to stay positive in [...]

Building a company and brand today is very different from building one 50 years ago. It used to be that a couple of executives got together in a board room, wrote some fanciful, aspirational words on a flip chart and Bobs your uncle, the company’s values and brand positioning was decided. Today this strategy flies [...]

When someone asks: How’s business? Do you really know what to say? If you’re like many business owners, you may roll along with the dim feeling that your business is holding its own. But in the back of your mind is the nagging feeling that honestly, you don’t know for sure if you’re falling behind [...]

Smart business owners find customers by placing their marketing messages where the most eyeballs are focused. And nowhere are there more eyeballs than on the screens of mobile devices such as smartphones and tablets. More than two thirds of the world’s population has a mobile subscription, and mobile users are highly active. Facebook recently reported [...]

Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely [...]