Words are powerful things and Facebook status updates can prove to be equally powerful tools for those of us who use social media to promote our businesses. Because a major focus of social media-related marketing is on creating content that attracts attention and encourages readers to share with their own networks, our choice of words [...]

Tomorrow is Small Business Saturday, a day to support local businesses. More than 1 million people “liked” the American Express OPEN Facebook page for the campaign in just two weeks. For signing on, which involves offering discounts to Amex card users, 10,000 small businesses received $100 worth of free Facebook advertising. With the big day [...]

There’s a lot of buzz these days about the amount of traction Facebook has gained as an advertising platform. According to Hitwise, nearly one in four page views, excluding mobile-generated traffic, in the U.S. now occurs on Facebook.com, and comScore recently reported that 23.1 percent of all online display ad impressions in the month of [...]

In our last post, we taught you how to listen online to what’s being said about your company, your products, your competitors and your industry. It’s the first step in launching your own social media campaign. The intent of that exercise was to help you identify holes in the landscape that your brand can fill [...]