If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develp tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead [...]
Read More Customers, leads, Marketing, salesThe federal government tends to come up short on handing out contract work to small businesses. Make it a woman-owned small business, and that goes double. If you’re interested in government contracting, know that you can break in and learn how contracting works. There’s an opportunity later this week to learn how to crack the [...]
Read More Entrepreneurship, leads