Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely [...]
Read More Entrepreneurship, prospecting, salesIf landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develp tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead [...]
Read More Customers, leads, Marketing, salesTom Black grew up in a boxcar. When he first began working, he was 17 years old and selling books for the Southwestern Company, famous for its hiring of college students to sell reference books door to door on commission. He smashed records and became a top sales manager. Now a professional sales trainer, he teaches people what [...]
Read More salesNow that e-tailers are sweeping up their virtual floors and wrapping up the holiday season, how did the big guys do? One recent customer service survey shows shoppers really do care about how they’re treated online. The study of 10,000 Internet shoppers conducted by ForeSee Results shows who’s pulling ahead in the customer-service wars and [...]
Read More ecommerce, Entrepreneurship, online sales, salesGoogle AdWords has been around for more than 10 years, but it remains a mystery to many online business owners. AdWords offers pay-per-click advertising and site-targeted advertising for text, banner, and rich-media ads. For many users, the results can be more measurable and economical than other forms of advertising, according to Perry Marshall, co-author of Ultimate Guide to Google AdWords [...]
Read More Entrepreneurship, online advertising, sales