Importance of Internet Marketing One can’t overlook the importance of internet marketing. So many businesses still believe in the type of marketing which has made them successful. Whether that be print advertising or commercial advertising it is a way of the past. The future of marketing your business is internet marketing. Look at the technology [...]
Read More Entrepreneurship, internet marketing, Marketing, SEO, small business
What’s Your Story? What’s your story? I love a good story. In fact, I think stories make life … lively. When I hurt myself in a spectacular way (through some sort of “stoopid” act) you can put a smile on my face by saying ‘well, at least you’ll have a nice story to tell’. When [...]
Read More Entrepreneurship, Marketing, small business, thought leadershipPPC Benefits there are some undeniable PPC benefits when Pay Per Click campaigns are used correctly. Many companies don’t recommend a Pay Per Click campaign because of the costs involved and when many companies find out that the potential costs involved in a pay-per-click campaign they run for the hills. There are benefits of pay-per-click [...]
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Social Media Mistakes Social Media mistakes can kill your business or it can be a huge benefit to your business. With Facebook alone having close to 1 billion users there is a huge market that your business should be tapping into. As a business and marketing strategy company we see many companies make some fairly common [...]
Read More Entrepreneurship, internet marketing, Marketing, SEO, small businessEarlier this week we talked about the 5 Lies of Social Media. This is a rebuttal to that post by Greg Lieber. My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]
Read More branding, Marketing, small business, Small_Business, social media, social networking, strategyUnless you’re independently wealthy, entrepreneurs usually have to hit the banking and investor circuits in search of loans and other startup funds. It can be a tough task, especially when the credit markets freeze up like they have during the recession. “Many investors cannot predict when the economy will return to its go-go growth days, [...]
Read More Entrepreneurship, financing, funding, small businessHigh swipe fees have been the bane of merchants in recent years, as costs soared. We got swipe-fee relief on credit cards earlier this year, but debit-card fees remained high. Now, the Federal Reserve has proposed major cuts in debit swipe fees — up to 90 percent. Banks are howling and will lobby hard for [...]
Read More Entrepreneurship, fees, small business