When someone asks: How’s business? Do you really know what to say? If you’re like many business owners, you may roll along with the dim feeling that your business is holding its own. But in the back of your mind is the nagging feeling that honestly, you don’t know for sure if you’re falling behind [...]

      I was conducting a small business marketing presentation today. During the presentation I indicated that the practitioners should be building their businesses using some form of video. I received “heavy sighs” and “rolled eyes”. One of the participants indicated that “everyone is saying we should be using video in our marketing but [...]

  Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

OK. It’s the end of the week. I’d like you to take a look at your schedule this week, business owners. How much of your time is taken up with activities that don’t create new products or services, drive more sales or find new customers? If the answer is a lot, it’s probably time to [...]

Some people study the market, find an opportunity, and start a business. Others find a product they like, buy a gross of it, and declare themselves in business. But really, they’re not. An entrepreneur who simply follows their muse and sells whatever they find fascinating doesn’t have a business, in my view. What they have is a [...]