What is it? Pinterest is a social network that allows “Pinners” (users) to collect and share things they find interesting. Think of Pinterest as a collection of digital photo and video albums. Users “Pin” (collect) things they find interesting into their personal “Pinboards” (albums) and that content is then sharable with other “Pinners” (Pinterest users), [...]

  Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

  Social media hit the marketing world like hot sauce on an empty stomach. For those of you old enough to remember, this is just like the original feeding frenzy over having web site with … PICTURES and SOUND!!! All of a sudden businesses rushed to set up Facebook Pages, Twitter accounts and blogs to [...]

  ExactTarget, an Indianapolis-based interactive marketing services provider, has released “The Social Break-up,” a report exploring why consumers terminate their relationship with businesses and brands through these three major social media channels: Facebook, Twitter and email marketing. Much like a romantic relationship, social network bonding begins with an initial attraction, whereby the consumer becomes a [...]

Xylem Digital conducted a 30-day social media experiment. They took on the task of building a social media marketing plan for Big Papa’s BBQ. Xylem had a well-established rhythm for communications each day that Big Papa could follow. For two weeks, they watched to see what the Big Papa’s BBQ management team had learned. Here’s what [...]