Earlier this week we talked about the 5 Lies of Social Media. This is a rebuttal to that post by Greg Lieber. My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]
Read More branding, Marketing, small business, Small_Business, social media, social networking, strategyIt should come as no surprise that social networking has rocketed in the United States — the country where it all began (thanks, eBay). What is surprising to some, however, is how widespread the use of social networking sites and platforms has become on a global scale. Did you know, for instance, that of Facebook’s [...]
Read More Entrepreneurship, social networkingDuring our first 30 days of social media for Denver’s Big Papa’s BBQ, we’re concentrating heavily on gathering a large number of captive listeners on three venues — email subscribers, Facebook fans and Twitter followers. By dangling an exclusive event we’re calling the Super Secret Supper Society in front of our audience, our intent is [...]
Read More Entrepreneurship, social networkingBlame it on the cold weather, but online conversations about barbecue in Denver are scarce right now. To heat it up, we’re going where we know people who love barbecue are already gathered – to the Facebook pages of competing restaurants in town. We created the concept of “Little Ribbin,” commenting on these pages in [...]
Read More Entrepreneurship, social networkingIf you had just five minutes to devote to social media, who would you reach out to? How would you share your message? Enter: Flowtown. This power-packed tool digs through the data in your network and hand-delivers a goldmine. Enter your e-mail contact list and Flowtown aggregates social-media profile information from your e-mail subscriber list, [...]
Read More Entrepreneurship, social media, social networkingSocial Health: Brad Weinberg, left, and Rajiv Kumar. Photo © David Lang As classmates at Brown University Medical School in 2006, Rajiv Kumar and Brad Weinberg were bothered by the emphasis on treating disease vs. promoting wellness. As doctors, they routinely encountered patients who struggled with lifestyle modifications like losing weight, quitting smoking and boosting [...]
Read More Entrepreneurship, financing, social networking