Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

It should come as no surprise that social networking has rocketed in the United States — the country where it all began (thanks, eBay). What is surprising to some, however, is how widespread the use of social networking sites and platforms has become on a global scale. Did you know, for instance, that of Facebook’s [...]

During our first 30 days of social media for Denver’s Big Papa’s BBQ, we’re concentrating heavily on gathering a large number of captive listeners on three venues — email subscribers, Facebook fans and Twitter followers. By dangling an exclusive event we’re calling the Super Secret Supper Society in front of our audience, our intent is [...]

Blame it on the cold weather, but online conversations about barbecue in Denver are scarce right now. To heat it up, we’re going where we know people who love barbecue are already gathered – to the Facebook pages of competing restaurants in town. We created the concept of “Little Ribbin,” commenting on these pages in [...]

If you had just five minutes to devote to social media, who would you reach out to? How would you share your message? Enter: Flowtown. This power-packed tool digs through the data in your network and hand-delivers a goldmine. Enter your e-mail contact list and Flowtown aggregates social-media profile information from your e-mail subscriber list, [...]