Tag: strategy

Five Truths About Social Media

Posted on 08/05/11 by Jim Herrera

  Earlier this week we talked about the 5 Lies of Social Media.  This is a rebuttal to that post by Greg Lieber.  My responses to Greg are in italic. Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for [...]

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Top 10 Things You Can Outsource

Posted on 07/22/11 by Jim Herrera

OK. It’s the end of the week. I’d like you to take a look at your schedule this week, business owners. How much of your time is taken up with activities that don’t create new products or services, drive more sales or find new customers? If the answer is a lot, it’s probably time to [...]

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Three Tips for New Entrepreneurs

Posted on 03/06/11 by Jim Herrera

Every time a grocery bagger said paper or plastic, Margaret Moss would cringe, envisioning the stashes of used bags in her car or kitchen. Her yearning to go green eventually led to a business idea: a set of reusable bags that fit into a handy pouch. In 2009, after investigating consumer camping gear and experimenting [...]

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Game Theory and Gaming Mechanics for Your Website

Posted on 01/05/11 by Jim Herrera

This is the time of year when business strategists are asked to give their take on the future of the web and online entrepreneurship in general. I’ve been asked no less than a dozen times between October and the end of December to prognosticate in writing about trends and predictions for the upcoming year. And to date, I’ve successfully [...]

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11 Customer Service Trends to Watch in 2011

Posted on 01/03/11 by Jim Herrera

Everybody’s already published their “Top 10″ predictions or trends. So I thought I’d add mine to your list. This is one about customer service. Let me know your thoughts. Customer service is a perennial issue that is critical to all small business owners. Although it is included in every company mission statement, no one wants [...]

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