Randall Weidberg knows a bit about e-commerce. He’s the founder and chief nerd at Giantnerd.com, an online store and popular social shopping hub for outdoor gear and apparel. Social shopping is a form of e-commerce where user-generated content drives the shopping experience. Founded in 2009, the Boulder, Colo.-based company tries to empower its users to [...]

Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who [...]

In our last post, we taught you how to listen online to what’s being said about your company, your products, your competitors and your industry. It’s the first step in launching your own social media campaign. The intent of that exercise was to help you identify holes in the landscape that your brand can fill [...]