Social media hit the marketing world like hot sauce on an empty stomach. For those of you old enough to remember, this is just like the original feeding frenzy over having web site with … PICTURES and SOUND!!! All of a sudden businesses rushed to set up Facebook Pages, Twitter accounts and blogs to [...]
Read More Marketing, social media, websiteIn my work helping small businesses improve their blogs, I’ve found some common mistakes that can kill your blog — drive visitors away and make them never want to come back. Fix these problems, and your business blog will start to get noticed and attract new clients. Here are 10 of the biggest blogging flubs, and [...]
Read More blogging, Marketing, websiteOn a scale of one to 10 — with 10 being excruciatingly boring — I’d rank website terms and conditions of use agreements as maybe a twenty. Dry as dust. The only thing less spellbinding than TCs might be the privacy policies that often accompany such gray type. Why do companies insist on including them on their sites? After [...]
Read More Legal, terms, websiteThis is the time of year when business strategists are asked to give their take on the future of the web and online entrepreneurship in general. I’ve been asked no less than a dozen times between October and the end of December to prognosticate in writing about trends and predictions for the upcoming year. And to date, I’ve successfully [...]
Read More Entrepreneurship, Marketing, strategy, web tools, website