JB holds a BA, Philosophy with a special emphasis in Psychology and Sociology from Santa Clara University. By combining this educational background, his experience at large companies, growing his own companies through exit phases and ultimately through his biggest failures, JB was inspired to “connect the dots” between profit-making startups, high growth large companies and ethical business leadership. He uncovered ten timeless personal and business principles we’ve forgotten in today’s culture.
Utilizing these principles, he created The Perceptive Business Process™, a 5-step process that empowers and aligns an entrepreneur's core strengths and values with appropriate business processes, key performance metrics, and technology solutions. The result is an organization that considers all its stakeholders - employees, shareholders, suppliers and partners - in its decision-making and is poised for growth and scaling through collaborative capitalism.
JB is an inspiring presenter on the subjects of: “Aligning Your Life and Business, The Real Key to Success” and “Collaborative Capitalism: Stakeholder Value Over Shareholder Value”.
In addition to his formal education at Santa Clara University, JB holds a certification in Human Interaction Technology from the Human Communications Institute. He is also a member of SOPHIA (Society of Philosophers In America). He is also a certified FortuneBuilders Business and Investment Coach.
JB is past President and Board Member of the National Hispanic Organization of Real Estate Associates (NHORA), Santa Clara Chapter and current Member of National NHORA Board. He currently mentors several small business CEOs using the Perceptive Business Process™.
JB and his wife Kim live in San Diego, CA with their dogs Trixie and Guinness.