Jim HerreraJim Herrera

Jim is a Baby Boomer Entrepreneur with over thirty years of comprehensive marketing and management experience. He has successfully crafted and deployed corporate and product branding, messaging and positioning in traditional media as well as social media. Jim has also been a senior manager or executive with some of the most progressive companies in the world - Apple Inc., Creative Labs, Inc. and Arbitron. Thoroughly knowledgeable about business development, market development and strategic alliance processes. He is a serial entrepreneur and passionate about enhancing the quality of life and the lives of those around him. A graduate of Santa Clara University with a Bachelor of Arts degree in Philosophy with emphasis in Psychology, he attended Lincoln School of Law while working in the Conflicts Administration Program in Santa Clara County, representing indigent criminal defendants. He learned programming while in law school and decided to change careers after being empowered by the original Macintosh.  He worked at Apple Computer and after several information service startup companies, parlayed that experience into executive positions with Competitive Media Reporting-Arbitron (advertising measurement information systems) and Creative Labs, where he helped design the first online music distribution system.

When he started his own company - EnterMedia Network - it was the best of times and the worst of times; where he, his family and company were casualties of the dot-com bust. After returning to California from Miami, Florida where he was the V.P. of Marketing and Business Development for Global Entertainment Holdings, Inc. Jim had a second "tour of duty" with Apple Inc. before his position as Director of Marketing for MLSListings, Inc.

Jim believes in constantly learning and evolving. By using his experience and his academic knowledge in philosophy, psychology, sociology, religion and history, he studied the most prolific authors on business success, personal development, business psychology and sports coaching. He was inspired to “connect the dots” and discovered the “10 Principles of Entrepreneurial Success”. Utilizing these principles, he created a 7-step process - Perceptive Marketing™ - that empowers entrepreneurs. The process aligns an entrepreneur's core values with their venture. The resulting strategies leverage the entrepreneur's strengths and compel prospects to want to become their client! Jim consults with small businesses on brand strategy, marketing initiatives and programs, and structuring strategic partnerships. He also provides marketing/business coaching using Perceptive Marketing™ as the foundation. The Perceptive Marketing™ processes are also available as eBook products for the "DIY" entrepreneur: The Fundamentals of Relationship Marketing, Analyzing Your Business, The Insight Skills Analysis™, Unique Values Analysis™, The 60 Second Hook, Defining Your Target Market, and Defining and Building Your Brand. His latest eBook is Marketing to Baby Boomers.

Jim also speaks to audiences about the “10 Principles of Entrepreneurial Success” and “Why Your Values Determine Your Success”. Jim has several professional affiliations. He was the 2011 Santa Clara County Chapter President of the National Hispanic Organization of Real Estate Associates (NHORA). He is also a member of the following organizations: National Real Estate Investor Association, Silicon Valley Real Estate Investment Club, Association of Independent Information Professionals, Experts Industry Association, Association of Strategic Alliance Professionals Jim has been a Youth Pastor at Communities of Hope in San Jose, CA. He was a member of the board of directors of YMUW (Young Men's Ultimate Weekend), a non-profit organization dedicated to providing "rites of passage" to young men ages 13 to 19. Jim and his wife Kim live in San Diego, CA with their dogs Trixie and Cody, and their cat Boomer.