Based on his experience with several companies, Jim was inspired to “connect the dots” between profit-making and ethical business principles. He uncovered ten timeless personal and business principles we’ve forgotten in today’s culture. Utilizing these principles, he created The Perceptive Business Process™, a 3-step process that empowers aligns an entrepreneur's core strengths and values with appropriate business processes, key performance metrics, and technology solutions.
He is currently rolling out a series of entrepreneurial tools for operating a business with an emphasis on milestones, KPI, accountability, and based on self-assessment of mindset, skills and existing business processes.
Jim provides entrepreneurial coaching, consults with small businesses on brand strategy, relationship marketing and structuring strategic partnerships. His unique process for integrating technology solutions empowers ventures to create efficient and effective information systems.
Jim holds a BA, Philosophy from Santa Clara University. He is an experienced presenter, speaking about “10 Principles of Entrepreneurial Success” and “Why Your Values Determine Your Success”. He is past President and Board Member of the National Hispanic Organization of Real Estate Associates, Santa Clara Chapter, and a Board Member on Young Men’s Ultimate Weekend.
Jim and his wife Kim live in San Diego, CA with their dogs Trixie and Guinness, and their cat Boomer.