When he started his own company - EnterMedia Network - it was the best of times and the worst of times; where he, his family and company were casualties of the dot-com bust. After returning to California from Miami, Florida where he was the V.P. of Marketing and Business Development for Global Entertainment Holdings, Inc. Jim had a second "tour of duty" with Apple Inc. before his position as Director of Marketing for MLSListings, Inc.
Jim believes in constantly learning and evolving. By using his experience and his academic knowledge in philosophy, psychology, sociology, religion and history, he studied the most prolific authors on business success, personal development, business psychology and sports coaching. He was inspired to “connect the dots” and discovered the “10 Principles of Entrepreneurial Success”. Utilizing these principles, he created a 7-step process - Perceptive Marketing™ - that empowers entrepreneurs. The process aligns an entrepreneur's core values with their venture. The resulting strategies leverage the entrepreneur's strengths and compel prospects to want to become their client! Jim consults with small businesses on brand strategy, marketing initiatives and programs, and structuring strategic partnerships. He also provides marketing/business coaching using Perceptive Marketing™ as the foundation. The Perceptive Marketing™ processes are also available as eBook products for the "DIY" entrepreneur: The Fundamentals of Relationship Marketing, Analyzing Your Business, The Insight Skills Analysis™, Unique Values Analysis™, The 60 Second Hook, Defining Your Target Market, and Defining and Building Your Brand. His latest eBook is Marketing to Baby Boomers.
Jim also speaks to audiences about the “10 Principles of Entrepreneurial Success” and “Why Your Values Determine Your Success”. Jim has several professional affiliations. He was the 2011 Santa Clara County Chapter President of the National Hispanic Organization of Real Estate Associates (NHORA). He is also a member of the following organizations: National Real Estate Investor Association, Silicon Valley Real Estate Investment Club, Association of Independent Information Professionals, Experts Industry Association, Association of Strategic Alliance Professionals Jim has been a Youth Pastor at Communities of Hope in San Jose, CA. He was a member of the board of directors of YMUW (Young Men's Ultimate Weekend), a non-profit organization dedicated to providing "rites of passage" to young men ages 13 to 19. Jim and his wife Kim live in San Diego, CA with their dogs Trixie and Cody, and their cat Boomer.