The Ultimate Guide to Organizing Your Workspace in the New Year

Want to feel like you’re getting a fresh start in the new year? If your office, desk, or other workspace is cluttered and confusing, it’s hard to perform at your peak. Follow these steps to organizing your workspace: 1. Grab some empty boxes. You’ll need one for things you’re keeping, one for things you’re discarding,…

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What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile. A few weeks later, I signed up for classes at…

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How Does Your Business Credit Score Work?

Your business credit score can be the key to unlocking important financing opportunities for your business, so understanding what your business credit score is, how to monitor it, and what makes it fluctuate is critical. Here’s how and where your business credit score is generated, plus what you can do to take control of your…

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Sales and Marketing Alignment Often Fails for B2B Companies—Here’s How to Fix That

Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But often, I have clients approach me with the same situation: regardless of a seamless relationship between their sales and marketing strategies, they still find that there are…

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5 Surprising Facts About Small Business Marketing

Think you know small business marketing? Think again; it changes fast. Here are five fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. 1. Half of all small businesses still don’t have a website Given how much business is done…

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From Henri Nouwen

Henri Jozef Machiel Nouwen, (Nijkerk, January 24, 1932 – Hilversum, September 21, 1996) was a Dutch-born Catholic priest, professor and writer. His interests were rooted primarily in psychology, pastoral ministry, spirituality, social justice and community. I love this quote from him: When we honestly ask ourselves which person in our lives means the most us, we often find that it is those who, instead…

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Is direct response marketing on TV effective?

Great answer in Quora. I thought I would share this with everybody. Because if it works on TV, you KNOW it will work in the online world as well. – jbh Answer by A Quora admin: Yes, direct response marketing on TV certainly is effective.  There are literally hundreds of companies, from credit card companies,…

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Live A Good Life And Build A Great Business

Live Balanced Marcus Aurelius, Emperor of Rome from 161-180, was known to be a scholar and learned leader. In a famous quote he said: Live a good life. If there are gods and they are just, then they will not care how devout you have been, but will welcome you based on the virtues you have…

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How To Make Successful Ethical Decisions – Part 1

As we go through our entrepreneurial journey we’ll go through some ups and downs. What’s critical is maintaining a long term direction and staying true to that. Let me walk through a scenario that has come up recently with one of my clients. “Bob” has been in the marketing and advertising business for 20 years.…

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Relationship Marketing

Relationship marketing can be many things to many people. In fact, the term is almost overused now. In the Internet marketing world, it’s what is referred to as “getting people to know you, like you, and trust you.” In traditional marketing, the term can be used as an extension to CRM – Customer Relationship Management…

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