The Mindset of An Entrepreneur

Do you have the mindset of an entrepreneur? What’s your mindset? Do you have the mindset of an entrepreneur? I ask this question because there’s a difference between being a business owner, an entrepreneur and being a hobbyist. Many people who “hang out a shingle” really aren’t either a business owner or an entrepreneur. They fall…

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Test Your Marketing

PI Relationship Marketing

Grab A Pencil and Open Your Mind Always, always test your marketing methods small. Then if they work and only if they work, test a little bigger.  Keep getting bigger and bigger if it works. Here’s why. I’ve known many people to lose their shirts by not following this rule. No matter how wonderful you…

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Consistent Implementation

My Dad - Jim Herrera

This is my dad. As I get older, I realize how smart he was; although you wouldn’t hear me saying that when I was growing up. But that’s a different story for a different day.  Anyway, Dad used to say, “The road to hell is paved with good intentions.” I quote this because I know…

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Business Basics From Steve Jobs

Apple Logo Think Different

Have you ever wondered how a company turns itself around? From being a confused, group of very talented people to a focused machine that takes the world by storm? Well, let me share with you a video that gives you a perceptive insight (pun intended) into how a company does that. I’ve incorporated it in…

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First Element of Relationship Marketing

PI Relationship Marketing

It has been said that “business is separate from personal”. In general, this phrase has been used to describe the theory that you can and should compartmentalize your business life from your personal life. And, I’ve been “guilty” of attempting to do so in my past. But over time, I’ve realized that it’s nearly impossible to…

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10 Great Marketing Blogs

10 Great Marketing Blogs Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty. Here are some of the top online marketing blogs that discuss a little bit of everything. HubSpot (RSS) – HubSpot’s Inbound Marketing blog publishes an average of…

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Strong Leaders Define Solutions And Help Make Them

Weak Leaders

Strong Leaders I found this headline today and thought I’d pass it on. I’ve always believed that a really good leader would not ask any of his/her subordinates to do something the leader isn’t willing to do himself/herself. I’ve lived my entrepreneurial career that way; having been taught that from my mentor “back in the…

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3 Parts of Relationship Marketing

Relationship Marketing This begins the second phase of Perceptive Insights. For years we’ve been working with small business owners and entrepreneurs. But we’ve now started to focus on the few things that make up the real difference for micro-entrepreneurs – relationship marketing. You see, as we’ve studied the “masters” of marketing and business, we’ve discovered…

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Integrity Part 2

In the last post, I talked about integrity. If you’re familiar with the term “situational ethics”, you’ll understand the nature of the problem. When we use “personal codes” of ethics or morality, there is no way of determining which code is most appropriate. Then, the power of the majority enforces its code at the expense…

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Integrity Part 1

Integrity is a standard of living based on a personal code of morality that doesn’t succumb to the whim of the moment or the dictates of the others. People of integrity act consistently. They are the kind of people about whom one could say, “I may not like him, but I sure know where I…

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