The Old Rules Don’t Apply

A look back… September 29, 2007. The following is a segment on the Today Show. Jim Cramer and the President-Elect of NAR Charles McMillan “spar” on whether to buy a house. Mr. McMillan was KO-d. The “new conventional wisdom” was that, as Matt Lauer says at the beginning of this clip: “Whatever happened to that…

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Prepping for the New Year

It’s that time of year. A time to review 2008 and preparing your business plan for 2009. Whether your a Mac or PC user, or prefer online to computer-based systems, you probably have all – or most 😉 – of your activities in some calendar. I have an iPhone and use google calendar along with…

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The Market’s Going to Change!

No. This post isn’t what you think it’s about. This is really about how the residential real estate market is going to change as a result of products like Point2Agent and ListHub. These products enable listing distribution to some of the most popular consumer websites – like google, Yahoo Real Estate, Trulia, Zillow, et. al.,…

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Marketing Basics 101

Customer-Centered Brand Management In a future set of blogs, I’d like to discuss how brand management can help agents and small brokerages compete in a world of consistent change and down markets. For now, here’s an article from the Harvard Business Review for your edification. Key ideas from the Harvard Business Review article by Roland…

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How Agents should justify their commissions

This is an interesting article by Bernice Ross, CEO of RealEstateCoach.com. It describes the types of services that a listing agent should provide in order to earn/justify their commission. Here are a couple of items in her proposed marketing plan: 800 number IVR system Listing syndication Video syndication Using online tools to redecorate the home…

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Welcome!

This is the inaugural post for the Real Estate Market Observer. While we are focused on obtaining and publishing information on the Northern California Real Estate Market and how that market works, we also recognize that the “way” real estate business is conducted is rapidly changing. To that end, we will seek out and find…

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