For the past 15 years, Perceptive Insights has been a successful small medium business (SMB) consulting and mentoring company. We have developed proprietary systems that align core values, strengths, business processes, key performance metrics, and technology solutions to help hundreds of businesses grow, scale and implement successful exit strategies.

And then, came the current Coronavirus pandemic.

We looked at the situation from a business strategy perspective: Market research indicated that the market for PPE products was predicted to over $5.1B per year with a growth trend of 2% per year forecasted over the next 5 years. (Source: IbisWorld). Further, new and revised products would be required to meet the national and global response to the pandemic; and that would increase the market sizing considerably. 

Additionally, we made a few observations and predictions:

• The supply chain for the healthcare industry was and is broken; negotiating power would move from the buyer to the manufacturer in this “continual short supply” world. This would cause business models to change or even reverse
• Inexperienced opportunists would provide inferior products to market. And the reaction would be a growing mistrust and cynicism between suppliers and buyers
• Federal and state governments, hospitals and other medical facilities would compete for scarce resources causing further distribution issues and mistrust in the market
• Large organizations with deep pockets would buy products first and support themselves; this would foster a “top down” approach to product distribution
• “Top Down” decision-making – about closing down or reopening businesses and schools – would be based on “after the fact” reporting what’s already happened.
• The need for a comprehensive, “bottom up” solution – not product – to get businesses back to work effectively and safely would be required. 

JB Herrera

He is a highly accomplished Senior Executive, Entrepreneur, Board Member and Business Growth Strategy Thought Leader. JB has more than 35 years of success in multiple industries – computer software, advertising information, distance learning, interactive content, real estate and real estate investing. JB has worked at Apple Inc. – during the rise of the Macintosh, and again later during the creation and release of the iPhone – Creative Labs, Arbitron/ VNU Media and Keller Williams. He successfully turned around several companies and coordinated their acquisition for multi-millions of dollars.

JB also founded several different companies including EnterMedia Network, an interactive broadcast technology platform, audience information system and content production company. In his tenure there, he negotiated with MGM, Disney, Lucas Films and Dish Network; and acquired several different technologies and companies to quickly grow and scale the business. His ventures have returned tens of millions of dollars to his investors.

JB has coached and mentored small business CEOs in over 20 different industries. He has guided them to multiple types of successful pivot strategies turn arounds in several unprofitable businesses. JB’s “Zone of Genius” is his ability to identify missing elements of a business and develop effective strategies that integrate solutions from a variety of industries.