Inbound Marketing Grows Your Business Big Time

Here are some really interesting articles and facts about inbound marketing. When you really look around, it’s easy to understand the power that inbound marketing can bring to your brand and your business. [View the story “Inbound Marketing Grows Your Business Big Time” on Storify]

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From Henri Nouwen

Henri Jozef Machiel Nouwen, (Nijkerk, January 24, 1932 – Hilversum, September 21, 1996) was a Dutch-born Catholic priest, professor and writer. His interests were rooted primarily in psychology, pastoral ministry, spirituality, social justice and community. I love this quote from him: When we honestly ask ourselves which person in our lives means the most us, we often find that it is those who, instead…

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Is direct response marketing on TV effective?

Great answer in Quora. I thought I would share this with everybody. Because if it works on TV, you KNOW it will work in the online world as well. – jbh Answer by A Quora admin: Yes, direct response marketing on TV certainly is effective.  There are literally hundreds of companies, from credit card companies,…

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Live A Good Life And Build A Great Business

Live Balanced Marcus Aurelius, Emperor of Rome from 161-180, was known to be a scholar and learned leader. In a famous quote he said: Live a good life. If there are gods and they are just, then they will not care how devout you have been, but will welcome you based on the virtues you have…

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How To Make Successful Ethical Decisions – Part 1

As we go through our entrepreneurial journey we’ll go through some ups and downs. What’s critical is maintaining a long term direction and staying true to that. Let me walk through a scenario that has come up recently with one of my clients. “Bob” has been in the marketing and advertising business for 20 years.…

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Relationship Marketing

Relationship marketing can be many things to many people. In fact, the term is almost overused now. In the Internet marketing world, it’s what is referred to as “getting people to know you, like you, and trust you.” In traditional marketing, the term can be used as an extension to CRM – Customer Relationship Management…

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The Mindset of An Entrepreneur

Do you have the mindset of an entrepreneur? What’s your mindset? Do you have the mindset of an entrepreneur? I ask this question because there’s a difference between being a business owner, an entrepreneur and being a hobbyist. Many people who “hang out a shingle” really aren’t either a business owner or an entrepreneur. They fall…

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Test Your Marketing

PI Relationship Marketing

Grab A Pencil and Open Your Mind Always, always test your marketing methods small. Then if they work and only if they work, test a little bigger.  Keep getting bigger and bigger if it works. Here’s why. I’ve known many people to lose their shirts by not following this rule. No matter how wonderful you…

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Consistent Implementation

My Dad - Jim Herrera

This is my dad. As I get older, I realize how smart he was; although you wouldn’t hear me saying that when I was growing up. But that’s a different story for a different day.  Anyway, Dad used to say, “The road to hell is paved with good intentions.” I quote this because I know…

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Business Basics From Steve Jobs

Apple Logo Think Different

Have you ever wondered how a company turns itself around? From being a confused, group of very talented people to a focused machine that takes the world by storm? Well, let me share with you a video that gives you a perceptive insight (pun intended) into how a company does that. I’ve incorporated it in…

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